If you have never ordered custom packaging before, one of the first questions is whether you need a packaging designer, someone to build your box or label layout from scratch, or a printer, someone to take a file you (or your existing designer) already built and turn it into a finished product. At EGP Packaging we offer both services under one roof, and most small brands are not sure which one they actually need until they see the difference laid out. Here is how to tell.
If your brand identity exists mostly as a logo file, a color palette, and maybe a style guide, you likely need design services rather than print-only production. Turning a logo into a functioning box or label layout involves dieline placement, typography hierarchy, required copy, and bleed and safety margins, none of which a logo file accounts for on its own.
If a freelance designer, an in-house team, or an agency has already delivered a file built to a printer’s template, with bleed, correct color mode, and outlined fonts, you are likely looking for print-only production. Our team checks the file against our templates and moves straight to press, which is typically faster and less expensive than starting a design from scratch.
New product launches are the most common reason brands come to us for full design work. Without an existing container, size, or shape decided, packaging design also involves choosing a box or label style, which is part of what our design service covers before a single pixel is placed.
Cannabis, CBD, food, beauty, and health and supplement products all carry labeling requirements around disclosures, warnings, and required panels. If you are not confident your layout satisfies those requirements, our design team builds packaging with compliance in mind from the first draft, rather than trying to retrofit it later.
Sometimes a brand does not need a full redesign, just an update to colors, sizing, or a new SKU built off an existing template. This falls in a middle ground between our two services, and it is one of the most common requests we get.
Whichever category you fall into, the process starts the same way. Tell us what you have, a logo, an old design, a print-ready file, or nothing at all, and we will tell you exactly which service applies and what it costs before you commit to anything.
Design services and print-only production solve two different problems, and there is no wrong answer, only the one that matches where your brand is right now. If you are still not sure after reading this, that is a normal place to start. Give us a call and we will help you figure it out.
We hope that you enjoyed this article on choosing between packaging design services and print-ready production. If you did and are hungry for more then be sure to check our Getting Started articles as we try to provide new helpful content each week. Also be sure to follow us on Facebook and LinkedIn.
For full-service marketing, web design, and social media support, visit our marketing division at EGP Marketing
Introduction Every growing brand eventually asks the same question: is it time to move from stock packaging to fully custom boxes? The
Introduction Sustainable packaging has moved from a differentiator to an expectation. Shoppers are actively factoring environmental impact into buying decisions, and small
Introduction Supplements and health products are sold on the promise of a benefit, which is exactly why label requirements in this category
